what makes a top employer

Let’s talk Twitter… my gosh, Twitter has provided me with so many opportunities since I became active in late Fall 2009.

I’ve been following @KPMG_Canada for a few weeks and on September 18th, they tweeted this:

I was immediately intrigued.  For those of you that don’t know… from January to March 2010, I competed in a national business student competition called “Focus 2040“…. the goal was to predict the future of work in 2040.  It involved various stages and in mid-March, I was invited to Ontario as one of the top 10 finalists in Canada.  Anyways, throughout the process, I did a lot of research on Generation Y and workplaces of the future.

I truly feel like I am a voice for the next generation.  I embody many characteristics of Generation Y, including the ability to thrive in a flexible work environment, a need for feedback and involvement, tech savvy skills, and of course, pro-change.  I have been in the workforce since the ripe ol’ age of 15, but have a solid 8 years of “real” work experience.  I have been working in Human Resources for the last 4 years and I have a true understanding of corporate programs and policies.

When I saw this contest my eyes lit up (as lame as that sounds) and once again I was excited about something in my life… I had found a new purpose (or maybe a distraction… regardless, I was excited!).  KPMG is the sponsor for the 2010 Canada’s Top Employers for Young People award. This year they are asking Canadian university students to share their opinion on what makes a top employer! Within 24 hours, I had my figured out what I wanted to say, created a video (ahh so many takes, a ridiculous amount of takes), edited the video, uploaded the video, and started promoting my “brand.”

From my perspective there are a ton of angles you could take on a question as large as “What makes a top employer?”  I narrowed it down to flexibility, community focused, diversity, and passion.  Flexibility revolves around the need for ‘flexible work options’ in the workplace including personal days, tele-working, and flexible start and stop times.  I discussed the concept of “work to live,” and although I didn’t touch the issue in the video, I do believe employers need to be flexible with many facets of the employee-employer relationship, including dress code and office space.  The next generation understands the importance of community work and giving back.  So many of us are blessed… blessed with family, a support system, good health, food in the fridge, a roof over our bed, and clothes on our back.  We are educated and know that we have the skills to help others.  Employers need to support their employees in giving back.  We thrive in a diverse learning environment.  Whether it be gender, ethnicity, religion, geographical location, or skillset, employees appreciate diversity in organizations.  Passion. As a young employee, I want to truly believe in my organization.  I want to see that my employer is passionate about their business, their employees, and the community.

I would have loved to talk more about management support and the need for mentorship programs, orientation, continual coaching, and performance development plans.  Or maybe the concept of socialization in the workplace and how we need to have fun and laugh.  Or respectful workplace policies and ethical treatment of employees.  At the end of the day, I only had 4 minutes. :)

I chose an angle that was different than most of my competitors.  I truly could not sit here in my living room and say that a top employer has to have competitive pay.  End of story.  That’s not it at all… Top employers have to have the whole package.  Top employers for young people need to have the whole package PLUS understand how the next generation’s needs and wants differ from the past.

Just over 14 hours ago, my submission was “approved” by the video contest representatives and made available on KPMG’s official video contest site.  I have now had 208 views and 28 votes (see note at end of post!).  208 views in one day – ahh so wonderful!!!  In less than a day, I have made it to Top 5 out of approximately 160 videos.

VOTE HERE

What’s important now is momentum… we have 28 days until the contest ends at October 18, 2010 11:59 EST[By the way, 208 views, 28 votes, 28 days… all kinda bizarre…] If 28 people vote once per day for the next 28 days, I would be at 784 votes and in 1st place [assuming everyone else stops voting for the others ;)].  I know…. in fact, I am positive that we can do better than 28 votes per day.

My call to action:

Please learn about the video contest and understand the potential impact this competition could have on your future employer. If you are a Canadian university student and under the age of 28, feel free to submit a video.

Check out my video. Just 4 minutes! It will fly by! ;) If you support my ideas and vision of top employers, please vote. You can vote every day until the contest ends (see note below on registering before your first vote).

Share share share. Please continue to spread the word about this contest and my video.

A few options:

Are you going to forget to vote? [I know… daily is a lot!!]

  • On the Facebook event, at the very bottom of the page, you can click on “export”.  Select the option to export to email.  The event will be sent to your email and you can save it as a calendar item in your Outlook.
  • I will be sending out daily reminders via the Facebook fan page.  Follow the voting progress via your Live Feed or check your fan page “Updates” via your Messages section.
  • I will tweet reminders 2 or 3 times a day on my Twitter stream.  As the Calgary election is also happening during KPMG’s voting period, the Twitter stream is busy busy… follow the hashtag #TopEmployer to catch the tweets.
  • If you want a personal text message reminder every morning. I will do that, just for you.

So why should you help me out?  Well, I can think of a thousand reasons!! :)  I am a voice of the next generation. I have committed my time to thinking about what’s important to Generation Y and making this video.  I have truly thought about what I wanted to say and that it was representative of my peers.

I know that even if I don’t win, I will have impact.  Impact and influence on both KPMG and Canada’s Top Employers.  Regardless of if we believe it or not, people listen.  KPMG created this competition for the young people.  They wanted the young people to have a voice.

This is not about the iPad or the opportunity to meet with top executives across Canada.  This contest is truly about education.  Education of employers, employees, and the community.  Education on needs, wants, and generational differences.

Together, we can all make a difference.

If you have any comments or questions, feel free to comment on this post, get in touch with me through any social networking site, or email me at jill [dot] walker [at] uleth [dot] ca.

With absolutely all my love,

Jillian Walker ❤

Note: Why is there a considerable difference in the number of views versus votes?  I’ll tell ya why… No one wants to register.  I completely understand why they don’t – it’s a pain, it’s too much work, it’s this or that.  Well, guess what? You have to register!  In order for KPMG to ensure the contest is legit, they need you to register… but the good news? You only have to register once!

3 Comments

  1. Joel Sullivan September 21, 2010

    Great post tonight, and to answer you question I know I’ve tried to vote the past two days and the site just doesn’t work with all devices. I’m registered and unable to vote on my iPad or phone (the two devices I use the most). I’m going to attempt to do it again tomorrow on the work computer. I’ll get my coworkers to sign up and vote as well, they have nothing better to do. As a side note, as an American that has only met you for two hours while trying to introduce you to a friend. As a person that’s taken a punch from you, I expect a job waiting for me up there when you become the Canada HR god.

    Reply
  2. […] 28, 2010 by jillianwalker On September 20th, I blogged about KPMG’s “What Makes a Top Employer” video […]

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  3. […] September 20th, I blogged about the competition, how to register and vote, and why I wanted to share my voice.  I encouraged […]

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