Every so often I stumble upon something wonderful… this weekend it was Invoke’s digital media campaign for Fuck Cancer.

They are on a mission to turn September into F-Tember. Their goal is to create awareness surrounding early detection of cancer. How have they implemented it? A strategic Facebook campaign coupled with clever, catchy promotional lines. For more details on the campaign, click here.

So what do you need to do?

It’s that easy.

And if you are cool like me… [and actually follow through with my challenge ;)] you will get this thank you:


On the Fuck Cancer website, they mention that people don’t talk about cancer until they have it. That super hit home for me and couldn’t be more true. Be need to be proactive with health, disease and conditions that could ultimately affect our lives and the lives of those we love.

A bit more about Fuck Cancer:

“Fuck Cancer is a movement that activates Generation Y to engage with their parents about early detection of cancer. Over 90% of cancers of curable if caught in stage one- why the Fuck don’t more people know this? We’re creating a generation of early detection ambassadors who, by learning about what to do to stay healthy, what to watch out for, and what questions to ask, are taking control of their own health and the health of their parents.

Peace and love. Happy F-Tember. ❤

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