#RealTalk

Me - September 2013

Last week I posted this photo on Instagram with the following comment:

 … my today: no shower, haven’t left the house, cleaned my floors, dealt with weeks worth of laundry, 900+ unread email, anxiety over work, Michael Franti kitchen dance party, heart to heart with a friend, breakfast for dinner. None of it is bad, all of it is LIFE. Be who you are. #RealTalk 

Soon after I had the most hearts I’ve ever received on Instagram and an onslaught of texts saying, thank you for posting that {uh, what?}.

“The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone’s highlight reel.” – Steve Furtick

Let’s go back in time just a wee bit…

I had been wandering around my house for most of the day, every so often picking up my iPhone and strumming through photos on Instagram. I saw Starbucks PSL’s, beautiful pictures of fall gracing our city, people exploring the west coast, posed photos and fake smiles. Well maybe they weren’t all fake, but you know what I’m saying…

I didn’t see pictures of people lounging in their pyjamas, dudes eating cheerios, girls without makeup, kids digging in the dirt or any shocking #whatiwore‘s.

We live in a world where we document – and I love it. I really do.

Why it’s tough is that we’ve been trained, brought up, taught… to talk about the good. If you talk about the bad, then people look down on you and say that you’re being whiney, a debbie downer or you’re just looking for attention. We then forget that we’re getting consumed in other people’s happy place – and start comparing ourselves to this portion of their life that we see. It’s easy to warp yourself into a little bubble of – I’m not attractive enough. I’m not popular enough. I’m not perfect enough. I’m not good enough. Social has assisted in amplifying our insecurities. Only when you take a step back do you realize that – she/he has gotta be human. No one is perfect.

A large part of the reason why I started blogging {back in the day} was because that I knew there must be other people in the world who were thinking about what I was. I took a leap of faith and put myself out there because I wanted others to feel less alone.

It’s easy to feel alone in this big bad world – but when you step outside your box, your life and your world, you quickly realize that in fact, you’re not alone. To many degrees, we’re all the same. Rise in the morning, get ready for our day, tackle life’s ebbs and flows, deal with good days and bad days, feel overjoyed, feel stressed, feel content, feel frustrated, spend time with those who matter, brush our teeth and go to bed. We face many of the challenges, just in a way that’s unique to each of us.

I posted this photo on Instagram because I had something to say, not because the picture was perfect, nor because I was in some sunshine-y mental state. I posted the photo because when I look back in my feed, I want it to be a reflection of who I am.

Everyone uses social for their own purpose, but I use Instagram to tell a story. The story of me, a girl who loves to run, strive high, see the world and make a difference in the community. Life isn’t perfect and I don’t want it to be. The challenges I’ve faced in life have made me, me. To weed through my story and pull out the challenges/negative/whatever-the-hell-you-want-to-call-it would be doing me a disservice. I don’t want to be known as the girl who had it easy. I don’t want to be known as the girl online who is a totally different person in real life. I don’t want to be known as the one who put her superficial self out to the world. I want to be known as the girl who wears her heart on her sleeve, pushes boundaries, voices her opinion and adds value to the world. Yep, that girl. That’s the one I’m working towards.

We all get caught in the vortex of social, sharing and editing a photo so it looks oh so perfect. It’s easy and we’re human. My challenge to you {and me} is… get comfortable showcasing the real you. Forget about what people will think. Forget good. Forget bad. Focus on YOU. If you are your true, authentic, real deal self, that is the person that the world is going to fall in love with. Promise.

Be who you are.

Must Follow, Say What?

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In November I received an email from Corinne at The Social Media Network advising that I was nominated in one of the award categories for the Vancouver Social Media Awards 2013!

I had been following along with the discussion surrounding the social media awards on Twitter for the past couple of weeks — but I was totally caught off guard to receive the nomination. I was asked to confirm availability {they have a few events shakin’ down in the Spring} and they advised they would be knocking down the nominations to ‘Top 7’ in each category by mid-December.

Last week The Social Media Network confirmed that they received 150 nominations — pretty wicked if you ask me. There are 8 categories… 4 for students {best student blog, best social video channel, best social media, must follow} and 4 for industry {best company blog, best social video channel, best social media campaign, must follow}.

A few minutes ago I heard from the crew and they told me I placed Top 7 for the Must Follow of 2013 Award!!

The Must Follow of 2013 award recognizes a single company or professional as an MVP using social media. An ideal candidate for Must Follow of 2013 should exhibit the following qualities:

  • Has a strong personal brand that utilizes and engages using social media
  • Actively uses multiple social platforms
  • A trendsetter that inspires others to emulate best social media practices
  • Exhibits knowledge on a niche topic that inspires insightful conversations online
  • Engages customers in a meaningful way

This award will be given to a single company or professional who excels in social media branding/marketing, whether it’s through Twitter, WordPress, Facebook, G+, etc.

So I can add this to my resume right? ;)

I started tweeting solely because a few colleagues I met on conference in Tunisia told me I had to be on it. I started blogging because I love to write and lost the key to my diary. I got on the beast that is Facebook because that’s what all the cool kids were doing. I’m on Google+ …. um, haven’t figured out why yet. I’m on YouTube because I needed a place to showcase video.

2013 Vancouver Social Meida Awards nominee

All of the social media networks are tools. The reason I use any of them is education and communication — whether sending or receiving.

Simple as that.

So what’s next? The Top 7 will be whittled down to Top 3. This will take place during the Spring and then the Top 3 will battle it out in person on March 28, 2013!

Exciting times!

From the bottom of my heart, thank you, thank you!

Now I just need to find out who nominated me. Come forward, tell me, tell me!

PS – This city is full of talented, amazing folks who totally get digital and social. Crazy amazing. Start listening and engaging. Let them in your life. Soak up their knowledge. Learn from them.

 

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Click Happy on LinkedIn

At the end of September, LinkedIn introduced Endorsements:

They were rolled out with the intention of one-click feedback — quick and dirty one might say. The addition of Endorsements was a positive to the LinkedIn platform. Before the only way you could verify or validate a colleague was by writing a LinkedIn Recommendation. The problem with the Recommendations tool is that people are intimidated by it and it’s definitely not easy to use. The process is time-consuming and people don’t want to opt in {no different than how it’s hard to get someone to write you a recommendation letter!!}. The positive is that people generally have to take some time to write them — so if you do get one, it’s a huge win and you need to give yourself a pat on the back.

Over the last month, I have been endorsed by all sorts of colleagues {thank you, thank you!}.

So what’s the problem?

Some {some some some, not all!} of my colleagues have “endorsed” skills and expertise they have never seen me demonstrate. In regards to HR, many people endorsed me in Human Resources because I currently work in the field. Not because I am any good at it, nor because we worked alongside each other doing a compensation review.

From a personal point of view, LinkedIn Endorsements build credibility. Most people will look at endorsements and go whoaaaa — must mean you have your shit together. Hooray…! :/ Just remember that’s not really the case… you could be a deadbeat and have your 10 deadbeat friends endorse you. You’re really no further ahead in life. Focus on quality over quantity — and don’t get your panties all bundled up in excitement because you have 7 notifications that you’ve been endorsed. Results will always be gold.

From a Recruiter’s perspective — remember that Endorsements don’t mean shit all. LinkedIn Endorsements are honestly no different than +K — same beast, different platform. Take online recommendations with a grain of salt. Don’t assume skills endorsements equal credibility.

If you’re going to endorse others / give out recommendations (or anything to that like) — make sure they are thoughtful and relevant. Avoid getting click happy. Give a shout out to your colleagues because you know they are totally all star at their expertise area. And hell… if you’re already their #1 fan, why not just spend the time to drop them a love note in the mail or write them a full-on recommendation on LinkedIn.

Dearest Obama

I have about 9 blog posts to write tonight… and I just dropped them all to rampage on President Obama’s social media team.

30 minutes ago I received a direct message on Twitter from @BarackObama. The notification came through my iPhone and I was like — whoa!!! I read the first line… ‘Twitter influence’… then I saw ‘follow/retweet’… and then fire shot straight through my veins.

Dearest Obama, 

Why the hell are you sending me an auto-DM?

No.

Your #1 fan {except for tonight}, Jillian

I remember when everyone was sending auto-DM’s. EVERYONE. Some slimy message would arrive in your inbox that pleading for you to subscribe  to their list, read their newsletter, check out their website, blah blah blah.

About a year ago {maybe longer}, people started calling out people who used auto-DM’s. Why? They were impersonal. They were spammy. And lastly, no one wanted them.

Fun fact… people don’t really want to be sold to on Twitter. Whoaaaaa! ;) People want you to help them, educate them, share knowledge with them, interact with them etc.

Twitter is insanely powerful at building relationships {especially with people you wouldn’t normally be able to access in your day to day}.

If you are doing good work, providing good content, building your brand, super legit at what you do… people will buy from you. You don’t need to do any of the begging, cold-calling, $1.99 for 10 packs of gum, spammy selling on Twitter. It’s not the marketing platform for it.

Anyways, back to Obama fueling my fire…

3 issues with Obama’s private message:

  1. “Use your Twitter influence” … Yuck. Really Obama Twitter team? REALLY? What even determines Twitter influence? Did you use Klout to determine influence? Did you send this auto-DM based on follower count? Did you send it to all your 21 million followers and just write “Twitter influence” to make people feel they’re cool?  Pretty sure if we were talking “Twitter influence” for this online campaign {and you were wanting to send a nasty auto-DM}, you should have sent this private message to AMERICANS who are of voting age in the youth market {I think that’s who you’re trying to target!}. You may have even targeted youth in specific states you are concerned are voting Romney.
  2. “Follow/Retweet @Obama2012” … People will follow you if they’re interested in your content. People will Retweet you if they want to. Don’t beg. Ever. Blah.
  3. “Join the Twitter team” … What the hell is a Twitter team? Anyways, I clicked on the link because I was curious. FOR REAL OBAMA? “Retweet! Retweet! Retweeet!” Ick. What do you want people to do again? “Join the Twitter team” to Retweet the crap that comes from the @Obama2012 account? Why don’t you create an online discussion forum where people can chat politics? Why not support online conversation and get people talking about why they are voting Obama? Why not unite people over your #Obama2012 hashtag that already exists and track reach and engagement through analytics?

    “Join the Twitter Team” – Obama 2012 Campaign

I presume I’m not the only Canadian who was sent this auto-DM by Obama… not only can I not vote in the American election, but I also cannot join the “2012 Twitter Team” as I don’t live in a state {it’s not a mandatory field, but you know what I’m saying}.

What did I get out of this auto-DM?

A total social media headache. And maybe a little less faith in Obama’s social media team.

Well done team, well done! :P

Another fun fact to end this post. President Obama signs his tweets “-bo”. Kinda cute. :) @BarackObama‘s Twitter account states:

This account is run by #Obama2012 campaign staff. Tweets from the President are signed -bo.

Pssst… Twitter is about relationships and community.

If Obama’s social media team was wanting to beg for retweets via this slimy auto-DM, they could have at least got the President onboard with a “-bo” so that people would feel a tad more special and maybe go along with the game. Heh. ;)

I will stop now.

Signed,

Not a social media expert. 

PS – If you’re on Obama’s social media team and reading this post… {hiii!}, please stop by the library and pick up The Thank You Economy by Gary Vaynerchuck. Fantastic read on building community in the digital world.

Kitchen Aid Social Media Debacle

Gah. There has been another big social media fail.

Deep breath.

Tonight this was tweeted out from @KitchenAidUSA:

Oops? I’d say. :| Looks like one of the social media minds behind Kitchen Aid USA’s twitter account was Sherri Bowers:

Fail Sherri, fail. Right now the internet is presuming that Sherri meant to send this tweet from her personal account and accidentally sent it from the brand account. Sure. Probably. Looks that way. {By the way, it’s pretty easy to make that mistake on any of the Twitter apps…}. Regardless — why on earth would you post a tweet like that anyways? What kind of person says something like that?

Deep breath.

Brands make social media mistakes all the time. Someone tweets the wrong thing. Someone posts something that offends the wrong person. Something gets blown out of proportion and chaos ensues. The list could go on and on.

Generally if the ‘mistake’ gains enough momentum, the brand will make a public apology (e.g. Kenneth Cole, Red Cross).

Time and time again the employee is fired (e.g. Chrysler).

Shortly after the mistake was made, Cynthia Soledad, Sr. Director of Kitchen Aid Brand, appeared on the Twittersphere to apologize. Pretty big deal, as she had to apologize to President Obama as well. She deleted the tweet, did some damage control and handed out her email address to the media. Then she disappeared.

Cynthia left some love notes on the brand’s Twitter account:

She notes that the mistake was “… sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore…”. Oh really Cynthia, you’re going to fire Sherri? Surprise surprise!

Note: KitchenAidUSA has 25,000+ followers on Twitter and 118,000 fans on Facebook. The apology was posted on Facebook as well. Since then people across the globe have lit up the Facebook page with negative PR, no further response on either channel from Kitchen Aid.

Here’s what I think:

Firing someone within minutes of them making a mistake is a reactive decision. Maybe it needs to happen — but maybe it doesn’t.

If anyone has reviewed Sherri’s social media presence, it is crystal clear that she has NO IDEA what she’s doing on social media.

So why on earth is she a Community Manager for a global brand like Kitchen Aid?

Hiring mistake on the supervisor’s part and who is to blame? Cynthia.

Cynthia has been working in marketing for global brands for 10+ years. On her LinkedIn profile she indicates that ‘brand management’ is one of her strengths… Oh really?

If you review Kitchen Aid USA’s tweets… they’ve been shitty for the past week:

{Um, what?}

{Spelling.}

{Screwed up username. Spelling. Hi Cheryl. Thank you Cheryl. Gah.}

{I’m a total exclamation mark kind of girl… but REALLY?!?!!!!!!!!!!!}

… if you ask me, doesn’t look like the brand has been managed… very well. Who’s the bottom line on brand management again?

Here’s what I think… the Community Manager for Kitchen Aid USA’s brand is actually Rachel Barbarotta. Rachel is currently on vacation in Italy {thank you Instagram}. She left on September 24 and will be back on October 6.

Surely… Rachel booked time off and Cynthia {or the team} was left to figure out who would run the account during her vacation. Someone decides that social media ‘can’t be that hard’ and gave it to Sherri. Rachel gets on her flight, Sherri takes over — the channel starts to deteriorate.

Boom — a week later she makes a mistake. And a big one at that.

Should Sherri her job? In this case, sure. She’s clearly in the wrong job.

Should Cynthia lose her job? Yep. She shouldn’t be fired because of the employee’s mistake or how the crisis was handled. I think she should be cut solely because she doesn’t know how to hire for or manage the brand — and that seems to be a pretty critical part of being a Brand Manager.

Dear Kitchen Aid: 

Your employee just insulted the President of the United States. On your time.

Who’s to blame? The both of you.

Many people on social media are giving Cynthia a big high five and mega kudos for how she handled the mess. Cynthia did a few things right… She deleted the tweet pretty quick. She apologized. She told the community who she was — making the apology human. I don’t think she deserves a high five… what she did tonight was the bare minimum of what is expected by a brand in today’s digital market. No rah rah sis boom bah from me lady.

Tonight you finally did your job.

Note: To all the people saying that they will NEVER EVER buy a Kitchen Aid product again. Calm down. Obviously the comment wasn’t  brand approved or supported — it was a mistake. This is an employee and team issue, not a product issue. Deep breath.

A few things to remember {in no particular order}:

  1. People who run social media networks for your brand have — power. At the end of the day, they post/update/thought/comment. They are the voice of your brand and you need to understand the good / bad that could come with that hefty responsibility.
  2. Set your Community Manager’s up for success. Don’t just default social media to the lowest person on the totem pole or default the role to an intern. Really think through a candidate or employee’s strengths and determine if they will be able to rock out the role. Are they a people person? Do they love interaction and conversation? Are they professional and eloquent? Do they know how to laugh and have a good time? Do they have extensive experience or interest in brand management?
  3. Social media is just another communication channel — the major difference between it and traditional marketing is that it’s instant. Educate your employees on the do’s and don’t of your brand. What topics are off limits? What language is appropriate? How do you handle customer complaints? What is your escalation process when shit hits the fan?
  4. The Internet is expecting that brands are transparent, authentic and human. Own up to your mistakes, don’t hide behind them.
  5. An oops is an opportunity to educate. Set expectations with your team on appropriate behaviours. Set guidelines for social media use. Use case studies from other brands, so that you can learn from their mistakes.
  6. Hire people who fit your culture. Hire people that ooze your brand. Hire people that you can stand behind when they make a mistake.

I should probably stop ranting now…

Hell I’m not a social media expert. ;)

Social Media Week with 6S Marketing

This post was originally posted on NetworkingInVan.com. Comments have been turned off of this post, please direct all comments to the original source.

Monday kicked off Vancouver’s Social Media Week! The event takes place from September 24th to 28th in 13 cities around the world!

Five events took place – yep, five – and another 25 will round out the week!

Tonight I had the opportunity to attend ‘Crisis and Issues Management in Social Media’ hosted by 6S Marketing.  A few of BC’s top companies came together to share best practices as it related to customer engagement, transparency and building online communities.

The evening featured Katie Dreschel (@kat_drex) from Telus, Robert Willis (@mrrobertrobot) from Translink, Rhonda Nowak from Vancity, Wayne Racine (@wayneracine) from LondongDrugs and Amber Turnau (@amberturnau) from 6S Marketing.

The always entertaining, Chris Breikss, Co-Founder of 6S Marketing moderated the panel.

In my opinion, the event was an outstanding success. The panelists did an exceptional job at communicating their ideas, representing their respective companies and engaging with the audience. The content was current and kept the attendees on their toes.

A few takeaways:

  • You can’t stop a social media crisis but you can mitigate incidences. Build a community, listen and monitor, respond quickly.
  • Be hyper-transparent; admit when you’ve made a mistake.
  • Use humor to turn negative encounters into positive ones!
  • Establish social media ground rules and a crisis management process. Be proactive and talk through potential situations that could come down the line.
  • Set ground rules on your social media channels. What are your dealbreakers when interacting with the community (eg. swearing, abuse, threatening behavior, etc)?
  • Gain social media buy-in from senior management teams by reporting on success and failures, go beyond follower counts and clicks.

The experts continually reinforced that social media is about creating relationships, being human and interacting with heart.

Amber ended the evening with a quote:

”The more you sweat in peace, the less you bleed in war.

– George S. Patton

The statement hit home for many in the audience, reinforcing the importance of being proactive in the social media realm. Build the community before you need it, focus on the positive and be prepared for the day when adversity comes knocking on your door.

Miss the session? You can check out the recording on W2 Media’s livestream page.

Interested in participating in this week’s events? Check out the schedule and sign up for a session!

Unable to attend any of them? Tune into the #SMWvan hashtag for the play by play.

Kate Weinburg, Amber Turnau, Katie Dreschel and Me!

Twitter Redesign

Today Twitter rolled out cover photos! Yep, cover photos — just like Facebook!

They’re super cute and one more way that you can portray your brand to the masses.

Wanna get Twitter hip? 

Edit Profile > Design > Header

Your way cooler now. Happy Tuesday. :)

Life… Filtered

I often think I live in a bubble.

I continually practice and preach — surround yourself with who you want to become. Over the years I’ve only let that expectation {on myself and others} become more hardcore. I have little time of day for those that I don’t respect. I’m not really that patient with people who are in a funk for a long time — figure it out and move forward. If you can’t, that’s cool — just get off the friend train.

Your happiness is up to you.

You’re not going to be happy every moment of every day — life generally gets in the way of that. :) Sometimes I want to kill people {figuratively.. of course}. Sometimes steam comes out of my head and I think — my god, you’re a fucking idiot. Sometimes I’m overwhelmed and I melt down into a puddle of tears. Life isn’t always rosy — the goal is to recognize opportunity in difficulty {even if it’s not in the moment}. :)

You are the sum of the 5 people you spend the most time with.

And for that reason I surround myself with positive people I admire and respect. Hopeful, game changing, goal setting, movers and shakers. People who are moving forward, always learning, and pushing themselves to truly be the best they can be.

This afternoon I started to think about the beast that is Twitter. ‘Surround yourself with who you want to become’ gets a big ol’ it’s complicated when it comes to Twitter. Psychos, they’re everywhere… ;) I rely on social media for my ‘news’. At the same time, I’ve always been that girl who is pretty out of the loop when it comes to current events. I can definitely talk to you about the latest productivity tool, innovative business idea, charity campaign, community event or HR tribunal case. But do I have the faintest clue about what’s going on in Greece? The state of Afghanistan? The obesity and health care problems in the United States? The number of murders Chicago has in a day?

No. Not Really. I know that all those things exist. Twitter gives me a surface level dose of information on lots of things — but rarely I know any details. The good — and bad thing — about Twitter is that you have to ‘opt in’. I need to decide to follow CNN, the police radio scanners and other news channels.

You get to choose what information you see.

Although I no longer follow the #YYC hashtag {the bees knees of what’s going down in the city}, I still follow a substantial amount of people from Calgary. This afternoon tweets started coming through my feed about a 12 year old boy who had died in a freak skateboarding accident — absolutely devastating for his family, the community and the young boys who were with him this afternoon. May you rest in peace Duncan.

If I hadn’t been online at the time this accident hit the news, I wouldn’t have heard about it. It never would have crossed my day, week or month.

Sometimes I wonder what else I miss.

I didn’t know about any of this:

Today this is what I caught on Twitter…

Note: Bit of a girl power feed today. Please note that I do follow men on social media — like whoa! :) Lots and lots of amazing men — including James Altucher, Alex Blom, Gavin SealDerek Shanahan and Pete Williams … for whatever reason, they didn’t pass through my eyes today. Shame on them — they better try harder tomorrow!

My version of the ‘news’… for the most part I follow individuals and brands who fit into my interest groups: entrepreneurship, startups, employee engagement, business, innovation, creativity, self-development, life hacking, community activism, fashion, running, fitness, yoga, travel and the like. I follow people I look up to, people that I admire, people that I can learn from. Every one of the above tweets made me smile. Every one of the above young ladies makes me think twice, expands my mind and makes me laugh.

I don’t ‘opt in’ to the typical news sources because they fill my feed with negativity, sadness and a really freaking bad vibe. The most ‘news’ I’ve got going on is global and local small business sources. The news is rarely about rainbows, the cure for cancer, or the latest charity drive. Instead it’s about murders, disasters and horrific situations taking place across the globe. The news is sensationalized, ego-filled and often one-sided.

I know that people die every day. I know that terrible things happen to families, communities, cities and countries — every day.

But how informed do you need to be?

Is it ignorant to shut the door on current events?

For the most part I don’t watch television. Ok ok… fine. Yesterday I dedicated a full 2 hours to the Bachelor Pad. {Absolutely dead to the world from a sleep deprived, music filled weekend. I was having a moment.}. I did cut television out of my life a few years ago — I was way more productive without it {and it was one of the best decisions of my life}. I don’t listen to the radio, in fact I don’t even know the name of a radio station in this city. The only place I’d think to buy a newspaper is the grocery store. Can you even buy them elsewhere? This whole reading news on an iPad thing doesn’t turn my crank at all.

I’m connected to the world via social networking tools and magazine subscriptions to Fast Company and Inc. That’s it.

I like Twitter — mostly because it’s quick and dirty. I am given the information I want in a timely manner. I get to choose what I want to see.

In order to stay current on what’s happening in the world, I’d have to follow all the news sources — and then click on the links — and then read my day away. Soon enough I’d be in the know about the war in the Middle East, the water shortage in Africa, internet censorship in China, the latest earthquake and how the US is planning to manage terrorism activities.

But how will that make me better?

Will that help me find my place in this world?

Will that bring me clarity?

You become what you think about most.

Just thinking about the possibility of filling my life with news updates is giving me anxiety. No different than yesterday or the day before, I can’t watch the news. My mind deserves more.

I plan to stay in my bubble — the bubble filled with music, spreading love, giving with your whole heart — and continual soul-searching.

 

We Be Pinnin’

Today a friend of mine from university (thank you Ahmed!) sent me a link on Facebook regarding hiring and LinkedIn. The article, Is Pinterest the new LinkedIn for job seekers?, was posted on the Globe & Mail’s career column in late March — and immediately caught my eye.

My first reaction was absolutely not.

My second reaction was I better read the article. :)

So anyways… a few good points:

  • Involvement in social networking sites can provide you with exposure
  • Pinterest will not solve unemployment
  • Pinterest is getting a lot of traffic

Profound. ;)

Read the article and make a decision, but personally I don’t think that Pinterest is the next big thing for recruiting. It is one more place for a Recruiter to stalk you {although I’ve never seen it come up for an applicant in Google rankings} and it is an opportunity to help or hurt your “personal brand.” No sex, drugs, rock n’ roll and I’m sure you’ll be fine.

No different than any other social networking site, be aware of what you put out to the masses. The internet lives forever.

If you have an infographic resume — or whatever the hell job candidates are putting out there on Pinterest, ‘pin’ it to the homepage of your domain and generate traffic to your own site. Make a whole portfolio while you’re at it! :)

If you think Recruiters really want to know about the types of herbs you grow, birthday cake designs for your 4 year old or the type of chartreuse pillows you bought — you are wrong. It’s additional information that makes absolutely no difference to your application.

Me on Pinterest

If Recruiters or potential clients stalked me on Pinterest, they would find some version of myself. The Pinterest version of me has boards about running, yoga, travel, food and fashion. I’m usually on Pinterest as I wind down my night. 15-20 mins max. I often fall in love with a piece of fashion that I can’t afford or actually find online {this number is way cute}. It often spurs creativity or a super idea. My usual ‘pins’ have to do with running, healthy eats or some random do-it-yourself craft that I’ll do when I’m old and decrepit.

Pinterest for Brands?

I agree with Erica Swallow‘s comment about brands not joining Pinterest (or any site) if you don’t have a plan. Every platform has a different purpose. Figure out what works for your company and push full-speed ahead. Another post on Pinterest for brands can be found here. IMO tons of brands have got Pinterest way wrong. They joined because it’s the latest thing — and it’s fairly straight forward to sign up. Guaranteed that they have not looked into privacy/liability or thought about the tool strategically. A few who I think  have figured out a way to make it work for them? FoodtreeOrganic Lives and YYoga. Well done to that crew.

Shocking Stats

The article states that Americans spend 1 hour 17 mins on the site. No idea on Canadian statistics but that seems like a whole lot of time. Love dream boards, visualizations and visual learners — but how about getting centered back on real life? Spend 17 mins on the site and 1 hour turning your dreams into reality. Promise that you’ll make more progress.

This random post is brought to you by 5am mornings and general exhaustion. Love Pinterest — but it still needs to find it’s place in this big bad world.

PS – What is with all the girls who have ‘when I’m married’ boards on Pinterest? For real, you’re not dating, engaged, nor have a blow up boyfriend. What if you don’t get married? Or what if you do get married and it’s not like Barbie’s dream castle? Then what? #EndRant

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